24th RIAD CONGRESS
25th and 26th September 2014, Sevilla, Spain


 

Liri Andersson
Founder of this fluid world

Liri Andersson’s experience spreads across nations, industries, brands, business problems, and disciplines. Her contribution in the area of strategy, innovation, marketing and organisational management is a testament to the breadth of her experience, talent and energy.

Liri’s energy, 360° experience and her ability to decipher an increasingly complex business environment has seen her travelling around the world developing winning business and marketing strategies for global brands such as Nestlé, General Mills, Bacardi, IKEA, Bwin, Cisco, Levi’s, Yahoo!, Ogilvy, and MediaCom.

Described as a renaissance business person Liri co-founded this fluid world, a boutique business and marketing consultancy, to enable global organisations to understand, navigate and commercially exploit a changing business and marketing environment. Since then, this fluid world has gained an impressive track record, and has the good fortune of being the trusted advisor, at a senior and Board level, of many global brands.

In addition to her experience, Liri holds an MBA specialising in Strategy and Management, and a BA in International Marketing. She is a guest lecturer, among other academic institutions, at INSEAD’S prestigious executive business programme.

thisfluidworld.com

 

 

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