24th RIAD CONGRESS
25th and 26th September 2014, Sevilla, Spain


EFFECTIVE COMMUNICATION Building bridges to customers, brokers and lawyers

The 24th RIAD Congress explored how to connect with customers, appreciate the evolving needs of the marketplace and develop new partners in today’s ever-changing business environment.

Legal protection insurers - like all businesses - constantly have to readapt. Participants from around the world shared their views on the potentially disruptive changes facing the industry and examined the role of smart communications in this brave new world.

So, how does an integrated communication campaign help to solve specific business challenges? How does a company understand and respond adequately to shifting customer demand? And what are the lessons learned when introducing legal protection products to new markets?

Find out more about how the legal protection insurance industry is meeting the today's business realities.

RIAD - International Association of Legal Protection Insurance
Rue de l'Industrie 4, B-1000 Brussels, Belgium
T: +32-2-732 36 28
F: +32-2-732 06 22
E: secretariat@riad-online.eu